ETT and Euthalia Fragrances using VR at the Genoa Boat Show

Tomorrow will be the last day of the most visited nautical event in the Mediterranean. This year again saw
sector operators and sea-lovers gather in Genoa, from 19 to 24 September, for the Boat Show, to find out
all the latest news in international boating.
Euthalia Fragrances, the Genoese fragrance brand for the environment and personal use which created
“Scented Genova”, is on hand with ETT at Show Reception. This project resulted in the creation of a
fragrance inspired by aromas associated with the city. It is currently being vaporised along an olfactory
journey through the entire Old Town of the “Superba”.
ETT, a project sponsor, has created a Virtual Reality experience for the Boat Show in which viewers are
immersed in a 360° landscape of a field of basil. This is a complete sensory experience embracing the spirit
of Genoa and Liguria.

The Genoa Boat Show is by far the most representative event of Made in Italy excellence, offering the
public and exhibitors the best layout and services panorama. Over 200,000 square meters of land and
water available to almost 1,000 exhibitors, as well as the visitors and enthusiasts.
This year’s concept, “La Città della Nautica” (The Nautical City) is, above all, a hymn of praise to Made in Italy and the country’s excellence.

Scentend Genoa: hints to the senses with ETT VR
ETT officially joins the VR and AR Association