The eleventh edition of BTO – Buy Tourism Online took place in the past few days (20 and 21 March) in Florence. It is a unique format that has earned over time the primacy of a basic event for anyone involved in tourism.
ETT was also present at this exclusive event to tell its best practices.
Here and now – Right here, right now – the central node around which the meetings developed.
In this context, the constant technological evolutions, the widespread diffusion of the digital in the tourist market operations, the increasingly contaminated professional skills among the different travel sectors are no longer a vision of the future, but the reality of the present of the international tourist industry.
From the interventions of experts and professionals on highly topical subjects such as big data, marketing and technological innovations to panel discussions and round tables, comparison meetings and training sessions: these are some of the activities planned for the two days of the BTO, centered on four big topics related to tourism today: Hospitality, Food & Wine Tourism, Destination and Digital Strategy.