{"id":43662,"date":"2025-11-25T12:00:24","date_gmt":"2025-11-25T11:00:24","guid":{"rendered":"https:\/\/ettsolutions.com\/?p=43662"},"modified":"2026-01-05T09:45:42","modified_gmt":"2026-01-05T08:45:42","slug":"ett-with-deda-stealth-at-tech-for-retail","status":"publish","type":"post","link":"https:\/\/ettsolutions.com\/en\/ett-with-deda-stealth-at-tech-for-retail\/","title":{"rendered":"ETT with Deda Stealth at Tech For Retail"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;43657&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\n<p>ETT participated in <strong>Tech for Retail <\/strong>alongside <strong>Deda Stealth<\/strong>, bringing its expertise in <strong>customer activation<\/strong> and <strong>immersive storytelling<\/strong> to Paris. The event was a benchmark for those working in the retail sector who view innovation as a strategic driver for evolving models, services and consumer relations. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->In a context where the customer journey is enriched with touchpoints and develops along increasingly hybrid paths, the role of the physical store remains central: it is the place where the brand comes to life, where the experience becomes concrete and memorable. It is precisely in this direction that the integration between Deda Stealth&#8217;s fashion &amp; luxury platform and ETT&#8217;s digital know-how strengthens a truly end-to-end offering, capable of connecting online and offline, data and creativity, technology and identity. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->ETT brought to Tech for Retail its ability to <strong>maximise space performance<\/strong> through solutions designed to increase engagement and enhance the relationship between brands and audiences:<\/p>\n<p><!-- \/wp:paragraph --> <\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul><!-- wp:list-item --><\/p>\n<li><strong>Brand Engagement:<\/strong> storytelling and human-centred digital design to transform values and identity into engaging experiences.<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Content Creation &amp; Management:<\/strong> from video production to XR, including AR\/VR, 3D content, 360\u00b0 videos and digital avatars, for immersive and adaptable storytelling.<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Tech Solutions &amp; UX Design<\/strong>: interactive screens, smart tools and custom applications that enable the creation of fluid, personalised and integrated pathways.<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Collaborative digital spaces<\/strong>: showrooms, visitor centres, shops, meeting rooms and exhibition areas designed to create new forms of interaction.<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Brand Heritage &amp; Archives<\/strong>: solutions that preserve, recount and enhance brand heritage through innovative ways of enjoying it.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph -->The joint presence at Tech for Retail was an opportunity to show how these technologies can support last-mile commerce management, offer a complete view of the customer, and strengthen the consistency of the experience across all touchpoints.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":10,"featured_media":43658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":0},"categories":[906,1036],"tags":[],"_links":{"self":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts\/43662"}],"collection":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/comments?post=43662"}],"version-history":[{"count":6,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts\/43662\/revisions"}],"predecessor-version":[{"id":44530,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts\/43662\/revisions\/44530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/media\/43658"}],"wp:attachment":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/media?parent=43662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/categories?post=43662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/tags?post=43662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}