{"id":30217,"date":"2024-03-22T14:57:36","date_gmt":"2024-03-22T13:57:36","guid":{"rendered":"https:\/\/ettsolutions.com\/chianti-origo-gaiole-chianti\/"},"modified":"2024-10-07T15:19:29","modified_gmt":"2024-10-07T14:19:29","slug":"chianti-origo-gaiole-chianti","status":"publish","type":"post","link":"https:\/\/ettsolutions.com\/en\/chianti-origo-gaiole-chianti\/","title":{"rendered":"Chianti Origo: Gaiole in Chianti inaugurates a new Cultural Hub"},"content":{"rendered":"
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In the former Ricasoli cellars, part of the same building housing the tourist information office and \u201cCasa Eroica,\u201d a new zone has been set up to narrate the various essences of the local area: the \u201cMuseum of the Origins of Chianti,\u201d \u201cTerre di Gaiole,\u201d the \u201cOlmastroni Gallery,\u201d and the \u201cLuciano Berruti Cycle Workshop.\u201d<\/em><\/p>\n\n\n\n

The \u201cChianti Origo\u201d<\/strong> cultural hub is located here in the former Ricasoli cellars. It narrates the diverse spirits of Gaiole in Chianti through the new \u201cMuseum of the Origins of Chianti\u201d, the area dedicated to \u201cTerre di Gaiole\u201d, the \u201cOlmastroni Gallery\u201d, \u201cCasa Eroica\u201d and \u201cLuciano Berruti\u2019s Cycle Workshop\u201d. Gaiole, the heart of the Chianti region, starts from its winemaking tradition and presents itself to the public as the promoter of a bold project developing an original and comprehensive contemporary experience.<\/p>\n\n\n\n

\u201cIdentity is an extraordinary bond for the community, bringing together energies and ideas, rooted in the history we examine and impart. Those who wish to discover the origins of Gaiole should begin with a visit to these spaces,\u201d explains Michele Pescini, Mayor of Gaiole in Chianti,<\/strong> as he explains the initial idea that drove the municipal administration to establish such an ambitious and comprehensive cultural operation; designed for both residents and tourists. This became possible thanks to prestigious cooperation. \u201cWhat we wanted to create in the former Ricasoli cellars, where the tourist information office is also located, is a real cultural and tourism hub, a privileged gateway to the various life forces of the area; a starting point on the journey to discover Gaiole in Chianti. The name \u2018Chianti Origo\u2019 highlights the birthplace of Chianti, but also evokes the word \u2018originality,\u2019 and shares the same root. Gaiole is certainly capable of generating unique and original projects, such as the Chianti Formula devised by Baron Bettino Ricasoli in 1872 or L\u2019Eroica, which allowed us to export a new concept of tourism, sport, and lifestyle.\u201d<\/p>\n\n\n\n

\u201cThe narrative of this territory starts, therefore, with the \u2018Museum of the Origins of Chianti,\u2019 which tells of our roots,\u201d adds the mayor.<\/strong> \u201cIt continues with \u2018Terre di Gaiole,\u2019 explaining the wine-making vocation of this land up to the present day, and then on to the Olmastroni Gallery, which bears witness to Gaiole\u2019s sentiment towards a great artist, with human relationships still being an important value for our people. It finally concludes with Casa Eroica and Luciano Berruti\u2019s bicycle workshop, our honorary citizen and symbol of Eroica, a mixture of passion, territorial vision, and projection of our small and proud community into the world.\u201d<\/p>\n\n\n\n

\u201cChianti Origo\u201d is the result of group-working. Promoted by the Municipality of Gaiole in Chianti,<\/strong> the project grew with the cooperation of L\u2019Eroica,<\/strong> the Olmastroni<\/strong> and Berruti<\/strong> families, and the Terre di Gaiole Association.<\/strong> The archaeological museum route was curated under the supervision of the Archaeology, Fine Arts, and Landscape Superintendence of the Provinces of Siena, Grosseto, and Arezzo.<\/strong> The cultural hub was designed, produced, and set up by Opera Laboratori,<\/strong> with the clear intention of narrating, since the earliest archaeological evidence, how this piece of land has evolved into a global wine brand. It has communicated through the art of its esteemed and honorary citizens and exported the value of non-competitive sport, linked to the world of cycling and the social and communicative phenomenon of the land it represents.<\/p>\n\n\n\n

\u201cContributing our best energies to the birth of \u2018Chianti Origo\u2019,\u201d says Giuseppe Costa, President of Opera Laboratori,<\/strong> \u201cfully reflects the vision of the Group, which has always aimed at enhancing cultural heritage by supporting local institutions with our work.\u201d<\/p>\n\n\n\n

The \u201cMuseum of the Origins of Chianti\u201d<\/strong> gives the public a hitherto inaccessible heritage of archaeological information and material; the result of fifty years of continuous research by Florida State University in Cetamura. It also includes artefacts from recovery and digs carried out over the last century under the expert coordination of the Superintendence and made accessible to the public thanks to the sensitivity and cooperation of private individuals and institutions. As an example, consider the marblework from the Roman villa of Monti in Chianti, loaned by the parish with the approval of the Diocese of Arezzo, Cortona Sansepolcro, or the Etruscan tomb grave goods retrieved in the San Giusto a Rentennano area in the early decades of the twentieth century.<\/p>\n\n\n\n

The setup, designed and produced by Architect Piero Castri of Opera Laboratori, faithfully follows the guidelines issued by the Municipality of Gaiole in Chianti and reflects the most advanced museography solutions using interactive tools. It adopts a caring approach to all types of visitors, from children to the most demanding adults. For inclusive and accessible communication, it employs various methods, from traditional didactic panels to cartoons.<\/p>\n\n\n\n

\u201cAfter a long process of concept and scientific design, a museum complex with a multifaceted nature is ready for the ribbon-cutting ceremony. It represents various aspects of an area as famous as Chianti although still fairly unfamiliar,\u201d comments Marco Firmati, director of the \u201cMuseum of the Origins of Chianti.\u201d<\/strong><\/p>\n\n\n\n

\u201cThe commitment and cooperation of public entities, businesses, professionals – even if newly trained, and numerous citizens have enabled the creation of this archaeological exhibition route that narrates, in contemporary language with material evidence, the ancient history of the hills overlooking the valley of the Massellone stream, roughly corresponding to the municipal territory of Gaiole.\u201d<\/p>\n\n\n\n

\u201cThe creation of the new \u2018Museum of the Origins of Chianti\u2019,\u201d states superintendent Gabriele Nannetti,<\/strong> \u201chas managed to instigate virtuous collaboration between public and private sectors, making teamwork its added value, in what we hope will become a reference point for new research in the Gaiole area. Interaction between the Municipality and the Superintendence will therefore help us better understand the past, written amidst these hills, and convey it to the public through various forms of storytelling and the use of innovative communication methods.\u201d<\/p>\n\n\n\n

\u201cThe exhibition project,\u201d adds archaeologist Maria Gabriella Carpentiero,<\/strong> \u201chas a complete and coherent narrative unfolding on different levels, using a language accessible to all. It combines traditional tools with digital technologies, and interaction with reproductions and reconstructive models, recognising them as new essential forms of communication. The goal, therefore, is to make archaeology a storytelling tool to involve different types of audiences, from children to tourists, from enthusiasts to the local population, to harness the narrative potential of this discipline to the fullest. Our past can be an experience that involves everyone and has a real impact on the area in terms of relationships, communication, and access to knowledge.\u201d<\/p>\n\n\n\n

\u201cTerre di Gaiole\u201d<\/strong> is the Cultural Centre hall, created by Opera Laboratori in collaboration with ETT,<\/strong> dedicated to the material and multimedia exhibition of the absolute star: Chianti Classico produced in Gaiole. The expanses of vineyards tracing gentle hills amid ancient woods will be narrated in emotionally engaging and illustrative videos. The voices of Chianti, industrious hands, the rhythms of the cellars and the scent of the seasons will accompany visitors while they discover one of the most famous wines in the world.<\/p>\n\n\n\n

\u201cOn behalf of the Association of Gaiole Winemakers,\u201d declares Manuele Verdelli, President of AGV, <\/strong>\u201cwe are proud to have taken part in such an ambitious and important project. We wine producers represent \u2018Terre di Gaiole\u2019 here, and we are pleased to contribute to the development of an area and a community that we promote every day throughout the world thanks to our Chianti.\u201d<\/p>\n\n\n\n

The exhibition route also includes a large area dedicated to the world of cycling with \u201cCasa Eroica\u201d.<\/strong> It gives a comprehensive view of a sporting and cultural phenomenon that has gained fame and value worldwide over the years, without forgetting its Gaiole origins. This small community has been exported to the world on two wheels with the iconic burgundy brand of L\u2019Eroica. Among exhibition spaces, multimedia, and interactive displays, visitors can discover the birth, evolution, and formal affirmation of the Eroica as a true network of events. Tens of thousands of enthusiasts worldwide explore all the gear, objects, and accessories that make Eroica a unique brand on the sports scene. Through augmented reality visors at \u201cCasa Eroica,\u201d visitors experience a virtual cycling experience, regardless of the time of year, and discover what thousands of cyclists feel in Gaiole in Chianti every first Sunday of October. The 2023 edition of L\u2019Eroica provided Opera Laboratori with the remarkable opportunity to capture exclusive virtual reality footage throughout the whole race. Participants of L\u2019Eroica are now leading characters of visitors\u2019 virtual reality experience and everyone can now experience \u201cthe beauty of fatigue, the taste of achievement\u201d.<\/p>\n\n\n\n

\u201cLuciano Berruti\u2019s Cycle Workshop\u201d<\/strong><\/p>\n\n\n\n

It was essential, in a place seeking to re-experience its origins, to include a faithful reconstruction of Luciano Berruti\u2019s most familiar surroundings and one of the symbols of Eroica: his bicycle workshop.<\/p>\n\n\n\n

\u201cThe idea,\u201d says Jacek Berruti,<\/strong> \u201cto take apart and faithfully reassemble the old workshop with its original furnishings, was originally the wish of my father, Luciano Berruti, forever the world\u2019s Heroic Number 1. With the help of his wife Zofia, he decided to revive faded emotions and recreate an original working environment from the beginning of the last century, with every tool and detail carefully sought out and positioned to make a true and profound leap into the past. It was a past of passion, willpower, and great professionalism, of which the old workshop was both cradle and custodian, as well as an inexhaustible source of inspiration. By donating the workshop to the Municipality of Gaiole in Chianti at Casa Eroica, the Berruti family ensures that a growing number of people have easy access to this wonderful corner of dreams. Enthusiasts and mere curiosity-seekers alike can fully immerse themselves in the world of the Eroica, in the world of Luciano Berruti, to experience the strongest emotions ever more intensely, in the place where it all began.\u201d<\/p>\n\n\n\n

The \u201cOlmastroni Gallery\u201d<\/strong><\/p>\n\n\n\n

To enhance \u201cChianti Origo,\u201d there is also the artistic testimony of one of Gaiole\u2019s most celebrated and well-known admirers, Maestro Cesare Olmastroni. Thanks to the cooperation of his son Duccio, the wish to create an exhibition space, the \u201cOlmastroni Gallery,\u201d<\/strong> has been achieved to honour his memory with annual exhibitions dedicated to landscape paintings and other works by the artist from Fonterutoli.<\/p>\n\n\n\n

\u201cRegarding the presentation of the Gallery named after my father Cesare,\u201d comments Duccio Olmastroni,<\/strong> \u201cI would like to underline the bond formed with Gaiole in Chianti in the late 1960s when, still a young man, he was commissioned to restore Meleto Castle. This is one of the reasons why the paintings on show, produced at that time, are of meaningful places such as Meleto, the parish of Spaltenna and San Sano, where he was several times an exhibitor at \u2018La Rana d\u2019Oro\u2019 artistic and cultural events in late summer. In those years, he strengthened his ties with Fernanda Pianigiani, who lived there and would later become his wife and my mother. That is why the mural \u2018Pievi e Castelli,\u2019 painted by him on the wall of Gaiole Town Hall, has an inscription, \u2018Gaiole gave me a wife, and I want to honour her with this gift.\u2019 Once again, I am moved by this town\u2019s many shows of gratitude to his memory. I especially want to thank two dear friends: Stefano Di Bello, who has always been close to my father and with whom he shared \u2018artistic\u2019 thoughts, and Mayor Michele Pescini, a long-time admirer of my father\u2019s art.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In the former Ricasoli cellars, part of the same building housing the tourist information office and \u201cCasa Eroica,\u201d a new zone has been set up to narrate the various essences…<\/p>\n","protected":false},"author":4,"featured_media":27698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":905},"categories":[905,906,909],"tags":[],"_links":{"self":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts\/30217"}],"collection":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/comments?post=30217"}],"version-history":[{"count":2,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts\/30217\/revisions"}],"predecessor-version":[{"id":30221,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/posts\/30217\/revisions\/30221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/media\/27698"}],"wp:attachment":[{"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/media?parent=30217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/categories?post=30217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ettsolutions.com\/en\/wp-json\/wp\/v2\/tags?post=30217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}