On Wednesday 3 July, at the Unione Industriale Torino (the Employers’ Association of Turin), a business and cultural coordination meeting took place. Giovanni Verreschi, CEO of ETT, was invited to speak about his company’s experiences and projects, with particular emphasis on the opportunities offered by the Revenue Sharing business model in the cultural sector.
Three themes were launched during the meeting, with the target of achieving specific objectives: corporate museums, industrial partnerships and digital platforms. These topics generated an exchange of ideas to develop new opportunities and synergies, and promote the growth of regional industry.
This was one of a series of meetings designed to bring together cultural sector institutions and economic operators, in order to identify ways and means of developing Piedmont’s cultural and industrial heritage.
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