“Ayrton Magico, the soul beyond its limits”: The Checco Costa Museum opens

Tomorrow, Wednesday 10th April 2019, the doors of the MAICC – Checco Costa Museum will open. It will be an innovative and highly technological museum space set in the unique context of the International Autodrome of the city.

The ambitious project is revealed to the public with a unique exhibition, “Ayrton Magico, the soul beyond its limits”, dedicated to the myth of Ayrton Senna. A real journey developed in 4 exhibition environments, to discover the fundamental and highly exciting stages of the Brazilian champion’s career, in a sort of timeless and dreamlike journey through images, audio and videos from the historical archive RAI.
An immersive and at the same time dreamlike journey with an innovative layout designed and developed by ETT, Space and TBS Group, thanks to the collaboration with Canon Italia.


"Brianza, a journey to the heart of design" from April 9th ​​the exhibition in Milan
New set up for "1P / Primo Piano" on the occasion of the Milan Design Week