PRESS EVENTS ITALIA

PRESS EVENTS ITALIA

Technology and innovation to make the BMW press events attractive at the same time to simplify the work of journalists

For 2017 and 2018, ETT will be the technological partner of BMW Italy’s main communication agency Prodea Group.

This partnership will enable us to provide technological solutions for press events, such as the launch of new BMW Group products (Mini – BMW – Motorrad).
Two simple examples: a mobile App will allow users to experience Augmented Reality and Beacon technology while receiving product information and press conference news; interactive tables using specially software to let journalists create content wish-lists that will be useful when writing up the article.

Place

Italy

Client

Prodea Group

Data

Since Dec 2017

Experience

Guides app
Augmented Reality
Touch Technology

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QUOTIDIANAMENTE
4MATIC TOUR