NOBERASCO – FICO
NOBERASCO - FICO
Natural materials and hi-tech to discover the work of a company with over a century of experience
The 20 square-metre Noberasco stand, at FICO Eataly World, is completely made of wood and Corten.Multimedia units show the company’s history of dried-fruit production, spanning more than a hundred years.
The layout consists of two touch-stations with in-depth information on the raw materials used, four Augmented Reality tablets, which demonstrate packaging and go into detail on products, and a monitor and Virtual Reality unit taking visitors on a virtual tour of the production plant.
Since Nov 2017