LAMBORGHINI MUSEUM

LAMBORGHINI MUSEUM

The new visit experience takes visitors through the comprehensive history of the legendary Automobili Lamborghini.

The Lamborghini Museum has been completely renovated to create an authentic experience, which takes visitors on a journey from the past to the future of Lamborghini.

The new concept makes an immediate impact on visitors, featuring white floors and grey tones on the walls to bring out the colours of the vehicles and other displays, inspired by the brightest colours in Lamborghini’s history.

Place

Bologna

Client

Lamborghini

Data

Since June 2016

Experience

Exhibition Design
Virtual Reality
Touch Technology

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