LAMBORGHINI – FICO

LAMBORGHINI - FICO

A modern area in line with the brand image presents the world of Lamborghini, its history and its legend.

The Lamborghini Area at FICO Eataly World is a world showcase, presenting Lamborghini’s history, the legend and the Museum. Its fifty-four square metres are modern, in line with the brand image, and offer a multimedia experience.

Using emotional videos, three vertical kiosks tell the product story and explain car types. Two of them display a racing wheel and a wheel rim, linking the installation closer to reality, and it is all accompanied by elegant
lighting effects. Consulting a touch-table produces content on ecosustainability, the production cycle and all the novelties of the Lamborghini Museum in Sant’Agata Bolognese.

Place

Bologna

Client

Lamborghini

Data

Since Nov 2018

Experience

Exhibition Design
Touch Technology
Digital Signage

1x2
2x2
3x2
4x2
ANTINORI 26 GENERATIONS
NOBERASCO - FICO