LAMBORGHINI – FICO
LAMBORGHINI - FICO
A MODERN AREA IN LINE WITH THE BRAND IMAGE PRESENTS THE WORLD OF LAMBORGHINI, ITS HISTORY AND ITS LEGEND
The Lamborghini Area at FICO Eataly World is an international showcase, presenting Lamborghini’s history, the legend and the Museum. Its fifty-four square metres are modern, in line with the brand image, and offer a multimedia experience.
Using emotional videos, three vertical kiosks tell the product story and explain car types. Two of them display a racing wheel and a wheel rim, linking the installation closer to reality, and it is all accompanied by elegant lighting effects. Consulting a touch-table produces content on ecosustainability, the production cycle and all the novelties of the Lamborghini Museum in Sant’Agata Bolognese.
Since November 2017