LAMBORGHINI – FICO

LAMBORGHINI - FICO

A MODERN AREA IN LINE WITH THE BRAND IMAGE PRESENTS THE WORLD OF LAMBORGHINI, ITS HISTORY AND ITS LEGEND

The Lamborghini Area at FICO Eataly World is an international showcase, presenting Lamborghini’s history, the legend and the Museum. Its fifty-four square metres are modern, in line with the brand image, and offer a multimedia experience.

Using emotional videos, three vertical kiosks tell the product story and explain car types. Two of them display a racing wheel and a wheel rim, linking the installation closer to reality, and it is all accompanied by elegant lighting effects. Consulting a touch-table produces content on ecosustainability, the production cycle and all the novelties of the Lamborghini Museum in Sant’Agata Bolognese.

Client

Lamborghini

Place

Bologna

Date

Since November 2017

Experience

Exhibition Design
Touch Technology
Digital Signage

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ANTINORI 26 GENERAZIONI
NOBERASCO - FICO